Digital Marketing Consultant in India
What is the Digital Marketing ?
Digital marketing Consultant in India is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Digital marketing consultant in India monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.
Why Digital Marketing Is Important?.
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
See below Digital Marketing Consultant in India Tactics
Search Engine Optimization (SEO)
The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
SEO Quick Start Checklist
Picking a Product
Analyze your product. Are you interested in it yourself?
Analyze your market. Is it oversaturated? Is it growing or changing? Is it easy to order your product from the web? Or are you selling commodity dog food that is expensive to ship?
What can you do to be unique in the market?
What creative and original ideas can you add to your site?
Picking a Domain Name
FOR NEW SITES: Ponder your domain name choice. Depending on your brand strategy, it should either be highly brandable or have your primary keywords in it. ?
Consider buying different domain names for each targeted language or niche in your market.
Domain Registration & Hosting
Choose an ICANN accredited registrar.
Register a .com as soon as possible.
Register a country’s top-level domain if your primary market is local in nature.
Choose a host that supports the technology you will be using (ASP or PHP, etc.).
Keyword Selection
Use keyword tools and customer feedback to find the most targeted keyword phrases for your site.
Develop grouped themes of keywords that reflect the different sections of your site.
Keeping within a grouped theme, choose different keywords to target each page.
Page Optimization
Put your chosen words for each page in your page title tags. Make sure your page title tag text is unique to each page.
Write a description for the meta description tag. Make sure your description is unique to each page.
Use only one H1 header per page, and target similar keyword phrases as the ones you targeted when writing the page title.
Use subheaders H2 and H3 on your page when necessary.
Use bulleted lists and bolding to make content easier to read.
Make sure your text is written for human consumption—not bots.
Home Page Optimization/On Page Optimization
Make sure your home page builds credibility and directs consumers to the most important parts of your site.
Target your most competitive keyword on your home page or a page that is well integrated into your site.
Link to major theme pages from your home page.
Link to your home page from every sub page.
Site Optimization
Use text-based navigation.
If you already have, or insist on using, graphic navigation, use descriptive alt text on the images, and link to every primary page from your sub pages in the footer of the sub pages.
Use descriptive keyword breadcrumb navigation.
Make a site map.
Check the text that links pages of your site to make sure it’s descriptive whenever possible. Link to resources outside your own site that improve each user’s experience.
Deep link to related articles and content from your page copy.
Rely as little as possible on the site navigation. Instead, guide your visitor through your site with links in the active content portion of the site.
Link to, and use, a cascading style sheet from every page.
Avoid duplicate content issues. Ensure that each page has significantly unique content that does not exist on other pages on your site or other sites.
Registering With Directories
Register your site with the major directories.
Register your site with a couple better second-tier directories.
Register with a couple local or niche-specific directories.
Please see below SEO example:
Link Building
Make sure your site has something that other webmasters in your niche would be interested in linking to.
Create content that people will be willing to link at even if it is not directly easy to monetize. These link worthy pages will lift the authority and rankings of all pages on your site.
When possible, get your keywords in the link text pointing to your site.
Register with, participate in, or trade links with topical hubs and related sites.
Be in the discussion or at least be near the discussion.
Look for places to get high-quality free links from (like local libraries or chambers of commerce).
Produce articles and get them syndicated to more authoritative sites.
Participate in forums to learn about what your potential consumers think is important.
Issue press releases with links to your site.
Leave glowing testimonials for people and products you really like.
Start an interesting and unique blog and write about your topics, products, news, and other sites in your community.
Comment on other sites with useful relevant and valuable comments.
Sponsor charities, blogs, or websites related to your site.
Consider renting links if you are in an extremely competitive industry.
Mix your link text up, if you can.
Survey your vertical and related verticals. What ideas/tools/articles have become industry standard tools or well-cited information? What ideas are missing?
Read Brett Tabke’s quick couple-page guide
Content Marketing
CONTENT MARKETING means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
CONTENT MARKETING uses blogs, podcasts, video, and social media sites as a vehicle.COPYWRITERS write magnetic headlines, persuasive landing pages, and conversion-driven emails.The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.
Inbound Marketing
Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.
Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media — unlike outbound marketing, which fights for their attention. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.
Social Media Marketing
It is the part of Digital marketing, the practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
Digital marketing Consultant in india provide Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
How Are Search & Social Media Marketing Related?
Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
Social Media Marketing At DMC (Digital Marketing Consultant)
Dmc is the sister site to Search Engine Land that covers all facets of internet marketing, including these popular topics within social media marketing:
Facebook
Instagram
Twitter
Pinterest
Linkedin
YouTube
Social Media Marketing How To Guides & more!
Digital Marketing Consultant in India to keep up with social media marketing, subscribe to our weekly Social Media Marketing digest and Marketing Day daily recap newsletters, with the latest articles from
DMC "Digital Marketing Consultant" and Search Engine Land, as well as the day’s news sources all over the web.
Pay-Per-Click (PPC)
A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
Here’s how it works: Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. (That’s why it’s called “pay per click.”) When your PPC campaign is well-designed and running smoothly, that fee will be trivial, because the visit is worth more to your business than what you pay for it. For example, if you pay $10 for a click, but the click results in a $300 sale, then using PPC is a no-brainer.
Digital Marketing consultant in India suggest Ultimately, pay-per-click marketing is good for everyone:
It’s good for searchers – Research indicates that searchers click on paid search ads more often than any other form of digital advertising. This means that people really don’t mind being advertised to, provided that the products and services advertised actually fit the searcher’s needs. And because we use search engines when we’re looking for products and services, the results, including the ads, are generally highly relevant to what we’re looking for. Plus, Google has developed an excellent formula for ensuring that PPC ads meet the user’s needs.
It’s good for advertisers – Advertisers are offered a unique means of putting their message in front of an audience who is actively and specifically seeking out their product. Because searchers reveal their intent through their search query, advertisers are able to measure the quality of traffic that results from search engine clicks.
It’s good for search engines – PPC enables search engines to cater to searchers and advertisers simultaneously. The searchers comprise their user-base, while the advertisers provide them with their revenue stream. The engines want to provide relevant results, first and foremost, while offering a highly targeted, revenue-driving advertising channel.
The unique advantage of PPC marketing is that Google (and other ad networks) don’t just reward the highest bidders for that ad space, they reward the highest-quality ads (meaning the ads that are most popular with users). Essentially, Google rewards good performance. The better your ads, the greater your click-through rates and the lower your costs.
Google AdWords for Pay-Per-Click Marketing
Google AdWords – by far the most popular PPC platform – operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of bidding AdWords advertisers and chooses a set of winners to appear in the ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad text, as well as the size of their keyword bids. For example, if Word Stream bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
Digital marketing consultant in India provide more specifically, who gets to appear on the page and where is based on an advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality, among other factors). This system allows winning advertisers to reach potential customers at a cost that fits their budget.
Affiliate Marketing
Digital marking consultant in India provide details of Affiliate marketing a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
Affiliate marketing is one of the oldest forms of marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.
This commission varies from $1 to $10,000 depending on what product you are promoting.
Affiliate marketing is one of the oldest forms of marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.
This commission varies from $1 to $10,000 depending on what product you are promoting.
Native Advertising
Digital markeing Consultant in India provide a information about Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook advertising and Instagram advertising.
Native advertising is a form of paid media that is frequently adopted by content marketers. By definition, it is any paid content that is “in-feed” and inherently non-disruptive. This includes promoted tweets on Twitter, suggested posts on Facebook, and editorial-based content recommendations from content discovery platforms like Outbrain.
Content marketers are increasingly turning to native advertising as it is understood to be better at building trust and engagement with prospective customers than traditional display ads.
Most recently, native content has also become synonymous with sponsored content, which is just one of six native advertising formats. This is likely due to the fact that many publications have made a push to grow their sponsored content units in recent years, following the success of the Buzzfeed model.
Marketing Automation
Digital Marketing Consultant in India provide information of Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.
Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.
Email Marketing
Digital marketing Consultant in India provide details about E-Mail Marketing Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.
Email marketing is a way to reach consumers directly via electronic mail. Unlike spam, direct email marketing reaches those interested in your business’ area of expertise. The information is sent out more like a laser-guided missile than a bomb: No matter what you’re selling, it is a way to reach thousands of potential customers directly at a relatively low cost when compared to advertising or other forms of media exposure. It brings your business’ message through an attractive mix of graphics, text and links directly to people who may have never heard of your business or considered your products, but are knowledgeable and interested in your business’ area of expertise. Once you understand– what is email marketing?–you can start to implementing these practices to reach more customers.
Email marketing also provides an easy way to track how effective it is. By keeping track of how many hits your website gets after a mass mailing, it’s easy to gauge whether this technique works for your company. It’s also a good way to guide existing customers back to your business. Many companies also provide an “unsubscribe” option for viewers in an effort to focus only on interested potential customers. Also, your company can opt to have a feedback mechanism where potential customers can tell you directly what they liked and disliked about a particular advertising campaign.
Email marketing is a popular way for businesses to reach customers. According to the Direct Marketing Association, research firms spent over $400 million in 2006 on direct email marketing.
Email marketing can be more than just text, rich media formats can provide images and give your product or service texture and flavor. In email marketing, you have the complete attention of the potential customer. Pop-up ads or other internet advertising often get in the way of what the potential customer is looking at: The content. But with direct email marketing the advertising is the content.
The internet is the most popular way for people to gather information about products and services he or she is interested in. Maximizing your business’ capability to appear in internet searches through press release distribution and email marketing are effective tools in reaching your current customer and potential customers with essential information about your products or services. It’s a technique used by businesses worldwide and it can help your enterprise grow and establish a presence on the web.
Email Newsletters
Email newsletters are an effective means of keeping your client base informed about the products and services your company offers. The email newsletter can be in the form of a press release, or it can include graphics and information about purchasing a product. Some email newsletters feature a coupon to entice customers to come back or take advantage of a special offer. It can be a regular way for your business to stay in contact with customers.
Email Surveys
Online PR
Digital Marketing consultant in India provide details of Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.
Online PR activity is closely associated with improving results from many of the other digital marketing communications techniques in particular social media, SEO (link-building), partnership marketing and viral marketing / word-of-mouth marketing.
Online PR can be a great, low-cost technique for making more people aware of your brand or website, but it requires a lot of hard-work – there are no short corners.
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